Insurance distribution directive :a legal analysis
This open access volume of the AIDA Europe Research Series on Insurance Law and Regulation offers the first comprehensive legal and regulatory analysis of the Insurance Distribution Directive (IDD)…
- Edisi
- -
- ISBN/ISSN
- 9783030527389
- Deskripsi Fisik
- xi, 439p. : ill.
- Judul Seri
- -
- No. Panggil
- 346.4086 INS i
Frontiers of real estate science in Japan
This Open Access book presents recent research and hot topics in the field of real estate science in Japan. It features carefully selected English translations of peer-reviewed papers and excellent…
- Edisi
- -
- ISBN/ISSN
- 9789811588488
- Deskripsi Fisik
- ix, 337p. : ill.
- Judul Seri
- -
- No. Panggil
- 346.52043 FRO f
The evolutionary dynamics of discursive knowledge :communication-theoretical …
This open access book have three themes have been central to Leydesdorff's research: (1) the dynamics of science, technology, and innovation; (2) the scientometric operationalization of these conce…
- Edisi
- -
- ISBN/ISSN
- 9783030599515
- Deskripsi Fisik
- x, 247p. : ill.
- Judul Seri
- -
- No. Panggil
- 301.072 LEY e
Digital gaming and the advertising landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despit…
- Edisi
- -
- ISBN/ISSN
- 9789048538676
- Deskripsi Fisik
- 205p. : ill.
- Judul Seri
- -
- No. Panggil
- 794.8 HER d
Market segmentation analysis :understanding it, doing it, and making it useful
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues…
- Edisi
- -
- ISBN/ISSN
- 9789811088186
- Deskripsi Fisik
- xxi, 324p. : ill.
- Judul Seri
- -
- No. Panggil
- 658.83 DOL m
Marketing management and communications in the public sector
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields tha…
- Edisi
- -
- ISBN/ISSN
- 9781315622309
- Deskripsi Fisik
- X, 264 p.
- Judul Seri
- -
- No. Panggil
- 352.748 PAS m
Reality lost :markets of attention, misinformation and manipulation
This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinfor…
- Edisi
- -
- ISBN/ISSN
- 9783030008130
- Deskripsi Fisik
- xxi, 144p. : ill.
- Judul Seri
- -
- No. Panggil
- 070.43 HEN r
Branding books across the ages:strategies and key concepts in literary branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of brandin…
- Edisi
- -
- ISBN/ISSN
- 9789048544400
- Deskripsi Fisik
- 372 p.
- Judul Seri
- -
- No. Panggil
- 002.09 BRA b
Corporate ethics for turbulent markets:the market context of executive decisions
Corporate executives immersed in the turbulent markets of today face a world not of clear cut moral dilemmas such as right or wrong, or good or evil, but instead must confront large corporate grey …
- Edisi
- -
- ISBN/ISSN
- 9781787561915
- Deskripsi Fisik
- viii, 320 pages ; 24 cm
- Judul Seri
- -
- No. Panggil
- 174.4 MAS c
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