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Marketing management and communications in the public sector
Pasquier, MartialVilleneuve, JeanPatrick

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields tha…

Edisi
-
ISBN/ISSN
9781315622309
Deskripsi Fisik
X, 264 p.
Judul Seri
-
No. Panggil
352.748 PAS m

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