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Insurance distribution directive :a legal analysis
This open access volume of the AIDA Europe Research Series on Insurance Law and Regulation offers the first comprehensive legal and regulatory analysis of the Insurance Distribution Directive (IDD). The IDD came into force on 1 October 2018 and regulates the distribution of insurance products in the EU. The book examines the main changes accompanying the IDD and analyses its impact on insurance…
- Edisi
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- ISBN/ISSN
- 9783030527389
- Deskripsi Fisik
- xi, 439p. : ill.
- Judul Seri
- -
- No. Panggil
- 346.4086 INS i
Frontiers of real estate science in Japan
This Open Access book presents recent research and hot topics in the field of real estate science in Japan. It features carefully selected English translations of peer-reviewed papers and excellent articles published in the Japanese Journal of Real Estate Sciences, as well as papers presented at the Japan Association of Real Estate Sciences (JARES) annual conference. The topics covered incl…
- Edisi
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- ISBN/ISSN
- 9789811588488
- Deskripsi Fisik
- ix, 337p. : ill.
- Judul Seri
- -
- No. Panggil
- 346.52043 FRO f
The evolutionary dynamics of discursive knowledge :communication-theoretical …
This open access book have three themes have been central to Leydesdorff's research: (1) the dynamics of science, technology, and innovation; (2) the scientometric operationalization of these concept; and (3) the elaboration in terms of a Triple Helix of university-industry-government relations. In this study, I discuss the relations among these themes. Using Luhmann's social-systems theory for…
- Edisi
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- ISBN/ISSN
- 9783030599515
- Deskripsi Fisik
- x, 247p. : ill.
- Judul Seri
- -
- No. Panggil
- 301.072 LEY e
Digital gaming and the advertising landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.*Digital Gaming and the Advertising Landscape* explo…
- Edisi
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- ISBN/ISSN
- 9789048538676
- Deskripsi Fisik
- 205p. : ill.
- Judul Seri
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- No. Panggil
- 794.8 HER d
Market segmentation analysis :understanding it, doing it, and making it useful
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even mark…
- Edisi
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- ISBN/ISSN
- 9789811088186
- Deskripsi Fisik
- xxi, 324p. : ill.
- Judul Seri
- -
- No. Panggil
- 658.83 DOL m
Marketing management and communications in the public sector
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the …
- Edisi
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- ISBN/ISSN
- 9781315622309
- Deskripsi Fisik
- X, 264 p.
- Judul Seri
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- No. Panggil
- 352.748 PAS m
Reality lost :markets of attention, misinformation and manipulation
This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influ…
- Edisi
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- ISBN/ISSN
- 9783030008130
- Deskripsi Fisik
- xxi, 144p. : ill.
- Judul Seri
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- No. Panggil
- 070.43 HEN r
Branding books across the ages:strategies and key concepts in literary branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …
- Edisi
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- ISBN/ISSN
- 9789048544400
- Deskripsi Fisik
- 372 p.
- Judul Seri
- -
- No. Panggil
- 002.09 BRA b
Corporate ethics for turbulent markets:the market context of executive decisions
Corporate executives immersed in the turbulent markets of today face a world not of clear cut moral dilemmas such as right or wrong, or good or evil, but instead must confront large corporate grey areas of lesser good, lesser evil, less true, less unfair, and less unjust. Often these choices become almost indistinguishable. Corporate Ethics for Turbulent Markets: Executive Response to Market Ch…
- Edisi
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- ISBN/ISSN
- 9781787561915
- Deskripsi Fisik
- viii, 320 pages ; 24 cm
- Judul Seri
- -
- No. Panggil
- 174.4 MAS c
Karya Umum 
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Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah