Strategi Periklanan e-Commerce Perusahaan Top Dunia

Edisi

Ed. 1

ISBN/ISSN

979-533-962-1

Deskripsi Fisik

xi, 265 hlm.: Ilus; 14x23 cm

Judul Seri

-

No. Panggil

659.14 SUY s

Our master's voice:advertising

“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and …

Digital gaming and the advertising landscape

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.*Digital Gaming and the Advertising Landscape* explo…

Advertising and the transformation of screen cultures

Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experien…