Strategi Periklanan e-Commerce Perusahaan Top Dunia
- Edisi
- Ed. 1
- ISBN/ISSN
- 979-533-962-1
- Deskripsi Fisik
- xi, 265 hlm.: Ilus; 14x23 cm
- Judul Seri
- -
- No. Panggil
- 659.14 SUY s
- Edisi
- Ed. 1
- ISBN/ISSN
- 979-533-962-1
- Deskripsi Fisik
- xi, 265 hlm.: Ilus; 14x23 cm
- Judul Seri
- -
- No. Panggil
- 659.14 SUY s
Our master's voice:advertising
“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchp…
- Edisi
- -
- ISBN/ISSN
- 9781951399016
- Deskripsi Fisik
- xxxi, 287p.: ill.
- Judul Seri
- -
- No. Panggil
- 659.1 ROR o
Digital gaming and the advertising landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despit…
- Edisi
- -
- ISBN/ISSN
- 9789048538676
- Deskripsi Fisik
- 205p. : ill.
- Judul Seri
- -
- No. Panggil
- 794.8 HER d
Advertising and the transformation of screen cultures
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising …
- Edisi
- -
- ISBN/ISSN
- 9789048541560
- Deskripsi Fisik
- 340p.: ill.
- Judul Seri
- -
- No. Panggil
- 659.14 FLO a
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