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Masterpieces of Swiss entrepreneurship :Swiss SMEs competing in global markets

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This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.
The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

658.421 MAS m

Penerbit

Cham, Switzerland : Springer Open., 2021

Deskripsi Fisik

xxxiv, 561p. : ill.

Bahasa

English

ISBN/ISSN

9783030652876

Klasifikasi

658.421

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Entrepreneurship
Small business
Switzerland
Entrepreneurship -- Switzerland
Small business -- Switzerland

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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