Ebook

Market segmentation analysis :understanding it, doing it, and making it useful

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This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier.
The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

658.83 DOL m

Penerbit

Singapore : Springer Open., 2018

Deskripsi Fisik

xxi, 324p. : ill.

Bahasa

English

ISBN/ISSN

9789811088186

Klasifikasi

658.83

Tipe Isi

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Tipe Media

ebook

Tipe Pembawa

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Edisi

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Subjek

Statistics
Business
Marketing research
Market segmentation

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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