Electronic Resource

Global business strategy :multinational corporations venturing into emerging markets

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This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

658.18 MOT g

Penerbit

Tokyo : Springer Open., 2015

Deskripsi Fisik

xvii, 259p. : ill.

Bahasa

English

ISBN/ISSN

9784431554684

Klasifikasi

658.18

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Economics
Strategic planning
Globalization
Business
Management
Production management
International economic relations
International business enterprises--Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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