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Digital gaming and the advertising landscape
Hera, Teresa de la

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despit…

Edisi
-
ISBN/ISSN
9789048538676
Deskripsi Fisik
205p. : ill.
Judul Seri
-
No. Panggil
794.8 HER d

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